About Us
Philosophy
The philosophy of the brand stems from the influence of Italian elegance, quality and craftsmanship.
The Italian inspiration provides an aesthetic identity that travels through time and without boundaries. Safarro means "a journey" and the notion that it embodies is one of a cosmopolitan style broadening around the globe. An expedition which infuses the spirit of all destinations without ever cutting off the roots of it’s origin.
Vision
Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftmanship.
Safarro artisans continue to bring iconic style and originality into
everything they create. Every Safarro frame is hand-made in Italy and fitted with the finest hardware. The dedication that goes into each piece created means that it will acquire character and charme over time.
Mission
It is our mission to explore, create and deliver.
We believe that every element is essential to the beauty of the finished piece and aim to use timeless methods to create modern day designs.
"...a cosmopolitan style broadening around the globe, an expedition which infuses the spirit of all destinations without ever cutting off the roots of it’s origin..."
Production
Decades of experience in the optical field, supported by artisans, and alongside historic factories provide valid foundations to products of quality and consistency.
Focus on design, choice of materials, colour trends and attention to fine details are considered, through to the packaging. The result is eyewear of character, intended to create an emotional journey that leaves a distinctive mark. Each pair of frames are designed and hand crafted by skilled artisans resulting in products of excellence and quality.
Italian fashion trends transcend the globe and integrate into every culture leaving a recognisable mark.
